Reward customers for their testimonial

A reward gives customers a reason to actually finish your form, not just start it. It lives inside a form's own Settings, so different forms can offer different rewards, or none at all.

Turn it on

1. Open the form in the editor and go to Settings.
2. Find Reward after submission.
3. Choose a reward type.

Four reward types

• No reward — just a thank-you screen.
• Equal reward — the same code or claim link for everyone who submits.
• Spin the wheel — 2 to 8 named prizes, each with its own chance of winning. Chances must add up to 100%.
• Scratch card — the same weighted-prize mechanic as the wheel, shown as a scratch card instead.

Kudokit draws the winner for the weighted modes, so reviewers cannot influence which prize they get.

A code, or a link

Paste a link instead of a code and reviewers see a "Claim your reward" button rather than a code to copy — useful if claiming means visiting a page rather than typing something in at checkout.

Different rewards per format

Under a reward's tiers, you can set a different reward for a text testimonial versus a video one — a blank row simply falls back to the reward above it, so this is optional.

Mentioning it in the thank-you email

If the form also sends a thank-you email, its message can include {{reward}} and {{code}} — both come out blank automatically for a form with no reward, or for a reviewer who did not win one, so the same email text stays safe to use either way.

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Related

• Create your first collection form
• Send email invites
• Collect video testimonials